Despite the huge demand for housing in the U.S., hundreds of thousands of properties still go unsold each year. In fact, expert projections indicate that up to one million houses will go unsold annually for the next two decades. Considering this bleak forecast, you need to devise ways of getting your property noticed. Here are four tips to get you started.
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Consider SEO Practices
Listing your property on the real estate marketplace is one thing, getting it noticed is another. Therefore, to increase the chances of potential clients coming across your listing, ensure it features among the top-ranking listings, preferably on the first page of Google’s search engine results pages (SERPs). Incorporate good SEO practices such as short keyword phrases in your listing to achieve this. To develop a good keyword phrase, put yourself in the buyer’s shoes and think of what combination of words or phrases you would use to search for a listing online. The keyword phrases should contain the most important information that a potential client would likely type in the search engine. For instance, if you’re selling a house in Artesia, your keyword phrase should be something like, “1-Bedroom Apartment in a serene part of Artesia Boulevard”. SEO practices should apply to both the listing headline and description.
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Include High-quality Photos
Research shows that photographs are crucial for increasing engagement. Therefore, include high-quality photographs of your property on your listing. Apart from the cover photo, add photos of different parts of the property taken from various angles. While well-edited pictures can make the listing more attractive, make sure that they portray exactly what a potential client would find when they come to inspect the property in person. This will increase the likelihood of a potential customer buying the property after inspection.
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Diversify Your Market
Besides listing your property on your website, you also need to advertise it on other platforms where buyers can find it. Social media is now a place where you can easily target potential clients, especially if you don’t intend to spend much on marketing. Email marketing is also a good digital marketing strategy through which you can share your listings and get more clients. If you have previous buyers, reach out to them as well.
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Incorporate Offline Marketing
More than 90% of home buyers search for properties online. Despite this, you should not limit yourself only to the internet because your buyer could be among those who don’t use the internet to search for properties. Once you list your property offline, reach out to friends and family and network with coworkers to attract attention to your listing.
How Brighton Escrow, Inc. Can Help
With the right strategy and know-how, you can draw attention and drive traffic to your real estate listing. If you want to gain deeper insights on real estate, contact the experts at Brighton Escrow today. We welcome you to explore our top-tier escrow service.
